high on obama. really low on romney when they should be the other way around. obama is not as good as people think he is. >> romney won almost every debate in the season. he's been preparing for these debates since june. he's going to do well. they're both good debaters. they're both smart men. >> jennifer: thank you for coming inside "the war room" talking about debate strategy, mark and donnie. coming up next, presidential candidates can hire big media firms to help with their ads but congressional candidates get brett ehrlich. >> coming up, the three congressional ads you have to see! wait, you don't have to see them but it would make my day. don't go away. connect with "the war room" jennifer granholm. >>it's a call to arms. make your voice heard. >> jennifer: with so much focus on the presidential race it can be difficult for congressional candidates to cut through the clutter. lec luckily brett ehrlich is here to help them sharpen the most crucial weapon in the fight for recognition, the campaign ad.